Stop Funding Hate seeks to mobilize consumer power to challenge hatred and discrimination within the media. The campaign aims to make hate unprofitable by persuading companies to shift their advertising away from publications that play on prejudice to boost their readership – and towards outlets that report accurately and fairly.
Stop Funding Hate argues that companies whose advertising fuels the media have the power to change it for the better: If enough big brands extend their Corporate Social Responsibility policies to cover their advertising, and take account of the social impact of the media they are funding, this could reverse the financial incentives that are currently pushing some media outlets towards more and more extreme coverage.
One of the campaigns organized by Stop Funding Hate in the UK is called “Start Spreading Love”. It was developed to catch the attention of mobile phone providers to the power of the word love instead of hate.